Summary
In this lesson, we reviewed the main theories that are meaningful for marketeers in selling their products. Because all these theories were developed thinking about traditional media and how they effect the consumers, we focused how these theories work with the new media. Every theory comes with a video that helps to understand it better.
Objectives
Topic 1: Media and Consumer Theories
Discuss these theories: Hypodermic Needle Theory, Two-steps Flow Theory, The Hidden Persuaders, Cognitive Dissonance, Social Learning, Theory of Reasoned Action, Agenda Setting, Cultivation Theory, Spiral of Silence, Uses and Gratifications Approach, Third Person Effect, and Elaboration-Likelihood Model.
Discuss how these theories can be adapted to the world of new media.