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  • Splash, Page 1
  • Overview, Page 2
  • Why it is important to know the Consumer Behavior, Page 3
    Presentation
  • Traditional Mass Media vs. New Media, Page 4
    Presentation
  • How to Approach the Media Theories in a New World, Page 5
    Presentation
  • Hypodermic Needle Theory, Page 6
    Presentation
  • Two-Steps Flow Theory, Page 7
    Presentation
  • The Hidden Persuaders, Page 8
    Presentation
  • Cognitive Dissonance Theory, Page 9
    Presentation
  • Social Learning Theory, Page 10
    Presentation
  • Theory of Reasoned Action, Page 11
    Presentation
  • Agenda Setting, Page 12
    Presentation
  • Cultivation Theory, Page 13
    Presentation
  • Spiral of Silence, Page 14
    Presentation
  • Uses of Gratification Approach, Page 15
    Presentation
  • Third Person Effect, Page 16
    Presentation
  • Elaboration-Likelihood Model, Page 17
    Presentation
  • Lesson Summary, Page 18