MAPP Your Career LinkedIn

Using LinkedIn to Get Ahead

LinkedIn is the largest social network for businesses in use today. It is the leading online site to search and apply for jobs. If you haven’t already joined LinkedIn, do so now.

Creating a Compelling LinkedIn Profile

Your LinkedIn profile is one of the most important tools you can create to network online. In many cases, your profile will be one of the first ways potential employers will get to know you. Your profile is representative of your professional brand, how you market yourself to potential employers or clients. Making an excellent first impression is imperative. This goes beyond making sure you don’t have any spelling mistakes!

Pro Tip

Pro Tip

Turn off edit alerts before going crazy with your profile edits! You don’t want to drive your network crazy with notifications every time you make a change, especially if you are going to do a thorough and complete makeover.

Pro Tip

Pro Tip

Make your personal summary interesting and your headline catchy! People like to read stories, (yes, even recruiters!), so writing your summary like you are telling a story about yourself will make it much more likely they will read until the end . . . and then keep going. This is your chance to go beyond what is evident in your resume and build your personal brand.

Using LinkedIn Effectively

Once you feel your profile is a good portrait of yourself for now, you should use LinkedIn to network and job hunt. The power of LinkedIn is in its ability to help you grow your network, display more of yourself and your interests, and make yourself available so you can be found by recruiters.

Pro Tip

Pro Tip

Work your connections. Did you find a job at a company you are interested in? Look to see if anyone in your network works there and reach out to ask for an informational interview.

Pro Tip

Pro Tip

Send requests between 9 and 10 a.m. on weekdays. According to LinkedIn, sending a message at this time is 16 percent more effective than sending at other times in the week!