Customer
|
SERVICE
|
C1
High-Profit
|
C2
Mixed-Bag
|
C3
Losing Customer
|
|
S1
Wedding gown design |
Big Spenders (designer gown)
|
Heirlooms
|
Bargain Basement Buyers
|
Highly Profitable Product |
S2
High school formal wear |
|
Potentials
|
|
Profitable Product |
S3
Clothing Repairs |
|
Fashion Plates
|
|
Losing Product |
S4
Women's suit design |
Executives
|
|
|
Mixed Bag Product |
|
|
|
|
|